Docs
Customise

SMS sender ID

Send Agoo's SMS under your organisation's own name, such as VoltaBank, instead of Agoo's.

Early access· P3–P7For admins

Agoo is in early access. This page describes the feature as it ships to early-access organisations; screens are illustrative.

The sender ID is the name that appears in place of a phone number when an SMS arrives. By default, Agoo's messages arrive from Agoo's shared sender ID. With a custom sender ID, invitations, passes and arrival alerts arrive from your own name, such as VoltaBank or RidgeAcad, which people recognise and trust.

Cost by plan

PlanCustom SMS sender ID
FreeNot available
StarterGH₵99, once
Growth, Pro, EnterpriseIncluded

Rules for a sender ID

  • Up to 11 characters.
  • Letters and numbers only. No spaces, punctuation or symbols. VoltaBank works; Volta Bank and Volta-Bank don't.
  • Clearly yours. Use your organisation's name or a recognisable short form of it. A sender ID that looks like another organisation, a bank you aren't, or a government agency is likely to be refused.

Why it needs approval

In Ghana, mobile networks only deliver SMS from sender IDs that have been registered and approved, to protect people from scam messages. Agoo sends SMS through Hubtel, so we submit your sender ID to Hubtel for approval on your behalf. You don't need your own Hubtel account.

Request your sender ID

Open Console → Settings → Notifications

Under SMS sender ID, choose Request a sender ID. You need to be an Owner or Admin.

Enter the sender ID and why it's yours

Type the sender ID and confirm your organisation's registered name. If the sender ID isn't obviously your name, add a short note explaining the link, for example "RidgeAcad is short for Ridge Academy".

Pay, if you're on Starter

On Starter, a custom sender ID is a one-off GH₵99. On Growth and above, there's nothing to pay.

Wait for approval

The request shows as Submitted, then Approved or Refused. How long approval takes is up to Hubtel and the networks, so don't plan a launch around a fixed date. The status updates in the console as soon as there's a decision.

Start sending

Once approved, new SMS go out under your sender ID automatically. Until then, everything keeps working under Agoo's sender ID, so you can start using Agoo straight away.

If your request is refused

The most common reason is a sender ID that doesn't clearly match your organisation's name. Pick a closer match and request again, or contact support and we'll help you choose one that is likely to be approved.

Good to know

  • The sender ID is for SMS only. WhatsApp messages show your organisation's name differently, and emails come from your email settings. See Branding.
  • People can't reply to an alphanumeric sender ID. That's why actions in Agoo's SMS, such as approving a visitor, use short links.
  • Changing it later means a new request and a new approval.

On this page